Search engine is one of the best places for you to attract visitors from the world wide web. If you want to have a successful marketing campaign on the search engine, such as Google, you have to do an effective search engine marketing (SEM) technique. With right usage of this technique, you will be able to get a lot of visitors for your website.
There are two main methods that are used in search engine marketing technique, including SEO (Search Engine Optimization) and PPC (Pay Per Click) methods. You need to learn about both methods before you start your SEM technique for promoting your website.
Search Engine Optimization (SEO)
This method requires you to create useful content for your readers. Once search engine recognizes your website as a great source for all readers, it is going to place your website on the first page of the search result for free. It means that you can get a lot of visitors organically. You can attract visitors who are looking for specific terms or keywords on the search engine.
PPC (Pay Per Click)
If you want to get fast result, you can consider using this PPC method for promoting your website on the search engine. Google has a famous PPC program that is called as Google Adwords. You are required to pay for certain amount of money every time visitors click and visit your website. You can combine this method with the SEO method, in order to get the best result for your Internet marketing campaign.
Difference Between SEO and PPC
1. Position in search result
First, you need to take a look at this factor. The position itself really depends on the algorithm from the search engine. In most cases, PPC ads are going to appear above other websites from the organic results. PPC can result in higher position in search result than SEO. You can increase the position of your PPC ads by paying higher cost per click (CPC)
As a business owner, you need to calculate the overall cost of the PPC and SEO methods. Both methods require money to work properly. However, the cost of SEO is indirect. You need to spend your time and money for working on the SEO part of your website. After your website reaches the first page of search engine, your cost will be zero.
On the other hand, the PPC campaign requires you to pay for all clicks coming to your website. You only pay when visitors click on your PPC ad. You can also use the keyword tool, especially when you want to calculate on how much you are going to pay the PPC campaign.
3. Conversion rate
If you are talking about conversion rate, you are going to find that the PPC ads are more effective than the SEO websites. PPC method allows you to target specific customers who are looking for highly optimized keywords. However, you need to understand that highly optimized terms or keywords can be more expensive than regular or common keywords.
It is a good idea for you to combine both PPC and SEO methods, in order to promote your website on the search engine. You need to learn about how you can run both SEO and PPC projects at the same time efficiently.