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Facebook vs. Twitter: Which is Best for Your Brand?

Social media platforms have been a game-changer in recent times. They have built brands overnight with their increase in users over time. They are now playing a significant role when it comes to branding and marketing. With the rapid feedback of products instantly available on social media platforms and number of followers, it has somehow helped businesses grow and maintain market reputation but has also not worked for quite a few setups. You can use Twenvy to grow your followers on social media platforms.

Audience for Facebook

Attendees stand in the demonstration room during the F8 Developers Conference in San Jose, California, on April 30, 2019. David Paul Morris/Bloomberg via Getty Images

When you are looking between which platform is best for your brand to promote, it is about the correct forum and choosing the right audience. Facebook is a simple social platform and connects people drawn from generations. It has branched with Whatsapp and Instagram, which increases its audience. According to the stats, 22% of the world uses Facebook. Still, in recent years it is also seen that the audience for Facebook has increasing adults than youth which has impacted its market for branding and promotion of businesses. You can use Twenvy to increase your following.

Audience for Twitter

On the other hand, Twitter is a growing social media platform that attracts more youth, according to stats. This has a comparatively small user base but has a more active and influential society like journalists, celebrities, and politicians. People visit Twitter mostly to find trending news. When choosing the right audience, we need to understand our brand’s target audience mainly, affecting our choices.


When working on social media platforms to promote your business, one of the main things to consider is which platforms provide you with higher engagement with the right audience, increasing traffic for your brand. Looking into stats for Facebook, we can see 700 interactions on average, but 300 interactions on average for Twitter. When a brand looks into the importance of engaging with people, Facebook comes up as a better choice. As the average interaction rate is higher, the time frame for a post to be up is more, and it gives the brand enough time to interact with the comment section playing a significant role. While on Twitter, this becomes tough as the brand needs to be constantly posting to make its market presence and to connect with the right audience at the right time. When you post on Twitter, your post does not stay up for long, decreasing its interaction rate.

When making the right choice between Facebook and Twitter for your branding and promotion, you need to know what your target audience is? If it is more towards adults, Facebook can be a better option, and if to attract youth Twitter, it can be more helpful. Twitter can give quick promotions to brands by their trends set up, and Facebook provides time and space both to the buyer and seller in understanding market wants.

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