If you work in the visual sector, Instagram is the perfect free marketing tool to reach out to customers.
Implement a “look”
Think of a catchy name that goes with your concept. Use the name of your company if you have one. If not, memorable names like “The Brow Snob” or “Beauty by Brandy” are enticing. The beauty and barbering industries are extremely social and individualized. You should always include a picture of yourself in your profile. Zero logos Clients want to know with whom they are making a reservation.
Give your account a unified design; this will support the development of your brand and reputation and also help to get real Instagram followers. It’s time to add incredible content to your page now that you’ve chosen a name, added a profile photo, a compelling bio, and a theme.
Put up quality content
One thing unites all popular Instagram accounts: excellent content. The first approach to establishing and expanding an audience is to fill your account with genuine, fascinating, and engaging information. This step cannot be missed. If your material is uninteresting, even if a thousand people start following you overnight, they won’t stay or interact. If your followers aren’t engaged, Instagram won’t help you develop your business. Whether you work as a makeup artist, barber, or colorist, you can leverage your specialties to stay on top of fashion. To keep on top of the game, follow businesses, publications, and influencers who frequently promote trendy trends. Get in on the fun, for instance, if you’re an expert in brows and “squiggly brows” are trending online! Try posting a trending image of yourself or a volunteer while the issue is still popular. On Instagram, how-to videos and beauty lessons are often searched for. Make sure you are the top account they encounter the next time a potential customer looks for something like “how to do a formal updo”. By publishing instructional films, you may demonstrate your expertise in your subject, while using Instagram for business.
Empower selfies
Make your Instagram page a helpful resource for your customers. There must be an incentive for people to follow you if you desire their support. Declare sales, new offerings, and when your schedule is nearly packed. Post-last-minute availability to promote reservations and demonstrate to prospective customers that you are in great demand. Selfies taken by customers work just as well as five-star evaluations. Make taking selfies in your salon simple for customers. Make a spotless area with excellent lighting that is constantly accessible for photography. Show out your social network handles to get customers to tag you. Repost these images to your account to demonstrate to prospective customers how content and delighted your present customers are.
Get supporters
It’s time to expand your following once you’ve set up your Instagram business account and loaded it with intriguing and engaging material. There are a few efficient tactics you may employ to increase visibility and persuade people to click the “follow” button, but there are no quick fixes to gaining thousands of followers. Display a sign with all of your vital social media information within your barbershop or salon. Include social media profile links on your website and in email marketing campaigns. Include a call to action at all times. For instance: “Follow me on Instagram for exclusive discounts and practical haircare advice”.
