Today use of search engines and social media has become enormously common. However, the problems lie in the fact that on such platforms, you see that all the advertisements are targeted to us as if these online platforms had been surveilling on us. We must understand the fact that companies are continually using our data for their benefit. Furthermore, the people who provide such data are these search engines and social media platforms that we use so often. Hence, the conversation of GDPR and CCPA has started to take a rise. GDPR is general data protection regulation, which is implied and used in 26 of the European nations. At the same time, CCPA stands for the California consumer privacy act. Much like Ethyca, these two provide an essential policy measure to control and restrict companies from using personal data for their benefit.